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Targeting the younger audiences in terms of advertising for your business can prove to be difficult. However, with the recent surge of popularity on social media platform TikTok, it becomes significantly easier to cater your business towards a fresher, younger audience in your advertising campaign. Not only this, according to statistics, its not as much a “Gen Z” platform as you may think! Today, we’ll tell you why you should have TikTok as part of your business’ marketing campaign, and how you’ll only increase your business’ income through advertising on the platform.

Appealing to the Younger Audience

Source: Emarketer

TikTok is very commonly stereotyped into being a “Gen Z” platform. Meaning, a solid majority of the audience is under the age of 18, or in the young adult stage of their life.  This fact is only partially true, and I assumed the same until doing some deeper research for this article! In fact, although the platform is most popular with Gen Z users, the userbase of TikTok is quite spread out. According to Hootsuite, TikTok reaches 17.9% of all internet users over the age of 18. That is approximately 885 million people! This can be further broken down to Gen Z users over the age of 18, reaching 25% of females aged 18-24, and 17.9% of males the same age. This shows that you can reach a solid female audience as well for your service or product.

Source: HootSuite

Why You Should Consider TikTok for Your Business

#TikTokMadeMeBuyIt is a real hashtag on TikTok, amassing 7.4 billion views in 2021. Hootsuite states that 67% of users on TikTok say the platform inspires them to shop! With integrated shopping on the platform, it’s never been easier to order something you see on the app. See the “TikTok Feta Effect” as well. In 2021, TikTok and Shopify announced a partnership, allowing for in-app purchases of products. In fact, one in four users who make a purchase on TikTok, make a post about it, furthering your marketing campaign. This is just free advertising and will only further your business!

Shopify Integration on TikTok

On TikTok, there are many ways to cater to a particular audience. One of these methods, is to partner with a creator. Creators are simply users who make content on the platform and can be paid by your business to promote and sell your product to their respective following. Through Shopify integration, users can also purchase your placed product through their TikTok. This is only a win-win situation for both the business, as well as the content creator. The content creator receives payment for their product placement, and the business gets sales for profit. It’s a no-brainer! Since introducing Shopify in 2021, TikTok has become the top app for consumer spend! This is a massive opportunity for businesses that have yet to capitalize on the platform, and it will only get better.

TikTok is a social media giant in the making, currently sitting at the sixth most used social media app. It is the most used app among Gen Z users. However, that does not stop it from being able to target other consumers as well. Tik Tok Reaches approximately 18% of the entire internet of users aged 18 and over. This is a massive untapped market for some businesses and should be heavily considered. With Shopify integration now become mainstream in TikTok, it’s never been easier to sell your product to the average TikTok user. In fact, the hashtag #TikTokMadeMeBuyIt is quite the popular one, and many users splurge and make purchases on the platform! Partnering with a creator is another fantastic way to not only grow your business, but to increase your sales as well. Through promotion and placement of your product with direct Shopify integration, it’s never been easier to sell your product to the user. In my opinion, it’s a no-brainer to use TikTok for your next marketing campaign to further your business.

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